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How PlaceSpeak works


PlaceSpeak works by authenticating people to their residential addresses. We use a simple secure 3-step digital identity verification process to authenticate you to your residential address. When residents sign up, they are taken through several steps to verify that they are who they ay they are and live where they say the live.

Once validated, you can connect with local issues to keep informed, speak your mind and know that you’re making an impact. This allows residents to enter authentic conversations or consultations with topic proponents.

A simple verification process

  1. People voluntarily “claim” ownership of their residential addresses on Google Maps through a proprietary multi-step digital identity process by sharing unique information on their address and using technologies such as IP Geo-location and GPS.
  2. Residents are further authenticated by applying a rigorous data resource credential approval system. Verified users retain complete control over who can access their location profile.
  3. Once verified, people can connect with location-based issues raised by PlaceSpeak proponents and express their opinions according to proximity.

PlaceSpeak's "Create a new account" page

Proponents vary from municipalities seeking comments on community plan proposals to real estate developers pursuing rezoning applications—basically any kind of location-based topic. By authenticating residential users to place, PlaceSpeak confirms to proponents that they are talking to the people who are most directly affected by the issue or topic in question.

Once logged into their PlaceSpeak account and connected to an issue, citizen users receive access to added features such as the ability to participate in discussion forums and surveys/polls.  Users can invite their friends through email, Facebook, and Twitter.

Proponents are able to create custom “Topic Pages” for their area. These pages are made up of several tabs, including: Details, Discussion, Gallery/Video, Polls/Surveys, and Dates/Events. Each of these tabs is displayed for users along the top of the web page. Proponents can choose which of these tabs they would like to include on their page. The proponent can also choose to hide selected tabs (such as Discussion and/or Polls/Surveys) until a user is “connected” to the issue.


For more information on PlaceSpeak, check out our white paper All About PlaceSpeak on Scribd.


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