Today, PlaceSpeak launched the beta release of SentiMap, its text-based sentiment analysis feature. This feature is now available to Premium and Organization-Wide customers.
SentiMap represents a significant improvement over traditional methods of analyzing qualitative data (e.g. comments), which can be extremely tedious and time-consuming. In contrast to ‘word clouds’, SentiMap makes it possible to see how people’s’ attitudes differ geospatially. Consultation administrators will now be able to instantly visualize participants’ sentiments in discussion comments along a five-point scale: very positive, positive, neutral, negative, or very negative.