While the revelations around Cambridge Analytica were startling to many, the truth is that advertising and data mining have always been Facebook’s business model. A recent article in the New Republic highlights that social media platforms have never shied away from “[vacuuming] up all the data they can and [monopolizing] people’s attention in order to make billions in online advertising.”
Understandably, public trust in platforms is at an all-time low. It is becoming harder for people to trust the content that they see on social media – in particular, only 51% of respondents in this year’s Edelman Trust Barometer said that they trusted platforms. It is evident that a new paradigm is necessary: inclusive civic networks that encourage ongoing engagement and empower the public as equal partners in the decisions that impact them and the places where they live, work, and play.
In this white paper, Civic Networks: The Future of Community Engagement, you will learn:
- The challenges associated with using social media (e.g. Facebook, Twitter) for civic and community engagement
- What civic networks are, and why they represent a new vision for authentic online engagement
- How PlaceSpeak has, through digital identity authentication and privacy protections, built a trusted “hub” for civic networking